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The basic idea with blog marketing companies is, that blogger will write for advertiser, about advertiser’s topic to create buzz, but the content of the article is done by the blogger. The challenges with existing blog marketing companies are at the moment.
The market is young and there are different kinds of companies trying to get there share. I have done some good deals, but at the moment I’m not satisfied as a sponsored blogger

Excpect nothing less than to receive highly qualified incoming traffic to your blog at the same time. Because as other similar blogs display your blog on their AutoRoll, your visibility to other bloggers increases. Chances are this will bring you new visitors with a strong affinity for your own blog.

The widget comes along with inbuild statistics, so you can easily monitor impressions and click-through rates to and from your own blog.

Installation is easy and AutoRoll is already tested on TypePad, WordPress (not wordpress.com), Blogger, blogSpirit and DotClear. According to Criteo the widgetl should also work with any platform that lets you insert HTML code into the sidebar template. Bloggers using WordPress and a widgetized theme would have to insert the widget-code into a text-widget.

Criteo is a French company, with offices in Paris and San Francsico, aiming to become the most widely used real-time personalized recommendation solution on the web.

With a complex engine analyzing millions of statistical events, autoRoll will compute the relative affinity of all blogs carrying the widget, based on each unique reader’s affinity for each specific blog, and automatically will display the Top 10 unique links on each blog.

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